To hodl or not to hodl, that is the question crypto maximalists have been wrestling with since December 2017.

The answer, however, is probably buidl, an intentional mispelling of the word build.

Crypto enthusiasts want bitcoin/cryptos to become a mainstream way to pay for goods and services but at the same time they are scared to spend because they are afraid to lose out on gains. Holding is part of the solution for long term success. For example, it is hard to argue against holding for the very long term investor. But even for him hodl will not work out well if everyone’s only utility is hodling. To succeed, crypto must go mainstream.